Raised from an idea and desire that have been conceptualized precisely, GUTEN INC found in 2011 as an Indonesian fashion brand that aimed to provide the best fashion necessity to suit your lifestyle.

Our objectives are to merge both local talent in the industry and an impeccable design originated from our studio which relevant to current trend by deeply concerning to offer an outstanding quality and comfortable product.

GUTEN derived from Germany language, It means good, solid, sharp, and capable. We defined the name as a freshly new fashion brand that praised heavily for concept and design to ensure your comfortability and excitement to represent your own self.